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A History of Innovation
Launched in 2004, Card Avenue has a distinguished history of innovation and firsts. It spearheaded one of the fastest-growing movements in online commerce as home to the first discount gift card exchange marketplace. For several years, Card Avenue was the premier site to swap gift cards online.
It planted a unique seed in the mind of many consumers, giving them a place to buy gift cards at less than face value or earn cash for unused cards. As a result, Card Avenue garnered national attention for its entrepreneurial approach and was soon imitated by numerous sites.
Mention of the website was often found in the pages of The New York Times, The Wall Street Journal and Marie Claire, and seen by many on NBC's "Today Show" and "ABC News."
Today, Card Avenue provides you with the first online gift card registry, while allowing shoppers to buy gift cards at full or discounted prices. Our one-of-a-kind program lets your loved ones contribute to the perfect gift without the tackier aspects of asking for money.
What You Need To Know
- Modern gift cards were first used in 1994 by Blockbuster Entertainment as a means of eliminating paper gift-certificate counterfeiting.
- Since 2007, gift cards have been the number-one item on American's Christmas wish list.
- 41% of consumers told Internet Retailer they used gift cards online in 2009.
- Gift card use is expected to grow 29% each year through 2013.
- 42% of merchants currently offer an e-card option for online purchases, according to Bankrate.com.
- Gift card sales grew from $19 billion in 1999 to $91 billion in 2010.
- Sales are expected to hit the $100 billion mark by 2012, according to the TowerGroup research firm.
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